Marketing and General Manager of the Q Guild of Butchers a UK wide group of quality Butchers. Claire has worked within the meat industry for over 25yrs. Joining Meat & Livestock Commission in the 1990’s, latterly moving to BPEX and AHDB (Agriculture and Horticulture Development Board). As part of the marketing team she produced meat marketing and promotional material for butchers. The role also included developing a number of meat related consumer marketing and PR campaigns such as Bacon Week, Love Pork and British Sausage Week, all created to improve people’s perception of butchery and British meat products. Now she is tasked with managing the marketing and day to day operations of the Q Guild.