Hybu Cig Cymru – Meat Promotion Wales (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.

HCC undertakes research and development, shares information and supports training relevant to each part of the supply chain, to ensure the Welsh red meat industry is in a position to improve quality, increase cost-effectiveness and add value to Welsh red meat products across the whole of our industry.

It also acts as guardian of the PGI Welsh Lamb and PGI Welsh Beef brands, and works in markets at home and abroad to promote consumer awareness.

HCC believes that independent High Street butchers have a vital role to play to help inform and educate customers about the qualities of fresh red meat, and in driving product innovation.

HCC’s Welsh Lamb and Welsh Beef Butchers’ Club has been established to assist businesses in promoting and increasing sales of Welsh Lamb and Welsh Beef. Members gain exclusive access to free, seasonal point of sale materials, labelling advice, and press and on-line publicity.

Further information can be found at http://www.hcctrade.co.uk/home-market/butchers



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